Over half of UK consumers have more interest in eating healthily than a decade ago; BUT one in five still rate their diet as not healthy, and almost a third never check labels for fat and sugar.

Eating habits have changed for the better over the past decade, however one in five people in the UK still rate their diet as not healthy according to new research from Birds Eye. The findings from the Better Health Impact report reveal nearly 70% of consumers do not regularly eat five portions of fruit and veg a day. This is despite over half (52%) saying they try to, suggesting good intentions are not always translating into action and there is still a long way to go on the nation’s journey to better health.

Click here or on the image below to read the full Birds Eye Better Health Impact Report